I am down in the cabin and Ross, who is eighty feet up in the fire tower, sees smoke. He tries to report it but his radio isn’t working and nobody can understand him. They phone him back on the cell: does he need the water bombers? He says no, it’s just a spot fire. In that moment a huge gust of wind blasts through the cabin, blows a towel off a rack, slaps it against the valve of the water cooler and turns on the water.
Every aspect of a book—the page dimensions, paper type, font, length of text line, space between text lines, margin sizes and so on—is the result of a designer’s decision. When these decisions are well made, then reading a book’s text is like reading