Dear Geist,
I've been submitting my short fiction to a number of Canadian publications. I know that with the exception of Mavis Gallant, nobody gets their stories published first try, but I am wondering if I am sending my work to the wrong magazines, as it were. The stuff that comes out of my pen are ghost stories, the fantastical, mystery. Are there any particular Canadian or US magazines that might be more interested in my writing style than our more obvious literary journals? Or is it just a case that my fiction isn't good enough yet? I've been writing short stories for a number of years now, and better than I ever thought possible—in no small part courtesy of the writers' guild I'm in, whose critiques are tough but fair. Do any publications come to mind?

Dear Hugh,
The search for the right publisher(s) can be very frustrating indeed. Magazine editors’ process is often opaque—we do our best to describe succinctly what we want, but publishing decisions are actually made on the basis of years’ worth of experience and a constellation of needs.
Criteria for offering publication start with the compatibility of the work with the purpose, style and tone of the magazine; genre and subject (e.g., ghost stories) are secondary. Other considerations are the focus of a particular issue; the potential visual impact of the work and its presentability in all appropriate formats (print, tablet, newsletter, website and/or social media). These criteria converge in the all-important positive “gut reaction,” a response that is hard to describe and may seem subjective, but that arises from a seasoned knowledge of the magazine’s mission and audience. As for “not good enough,” a smart editor reads each submission as a draft; if the draft meets the criteria above and would benefit from further work, he or she will work with the writer to develop it.
On this basis, a typical issue of
that are planned for months in advance.
The good news is that new writers and artists are the lifeblood of trade publishing—
contains the work of a writer or artist getting into print for the first time, and whom we are meeting for the first time; the same is true for most other periodicals.
So, three bits of advice to writers who haven’t yet made the publishing connection. (Hugh, it seems to us you have got hold of at least the first two, but we’re listing them here for the whole Lit-Lorn readership.)
1. Read the publications you send your work to, and send it to those that are publishing work compatible with yours. Be willing to start with a very small print or online magazine if it has the right tone and is well presented.
2. Hang out with other writers, in writing groups, in school, at writers’ association meetings, at literary readings and festivals and so on. This is your best source for anecdotal information and tips, as well as professional support.
3. Try your literary work on publications that do not identify primarily as literary. If your writing is interesting to a certain audience—readers focussed on a particular place, subject, hobby, line of work, problem or other preoccupation—an editor might just jump on it. You can research reputable periodicals across Canada by visiting the
(select Categories or Region).
—The Editors